Parkers launches redesigned homepage and upgraded tools

Parkers has enhanced its website with a new look and enhanced tools, to support users when researching their next car.

For company car drivers, the Parkers site offers in-depth reviews of every new car on sale. This is backed up with extensive pricing and specification data.

Parkers - a sister site to Fleet News - now benefits from a cleaner layout, faster navigation and smarter search. The most-used features are now front and centre, too.

Parkers editor, Keith Adams, said: "Our goal with this homepage refresh and tool upgrade was simple: give users faster access to the information that shapes their decisions. Our influence spans the entire purchase funnel, and this is especially true for EV buyers, who engage more deeply with our reviews and advice before they ever visit a manufacturer website. We’re here to help them make better-informed choices – whether it’s petrol, diesel, hybrid or electric."

Behind the scenes, Parkers has also refreshed its Valuation Tool, adding more options to tailor personalised car valuation. It offers accurate insights into trade-in values, finance costs and running expenses — powered by data from hundreds of thousands of real-world transactions each year.

Independent research shows that Parkers plays a key role in influencing car purchases. A quarter of visitors are undecided between buying new or used; 37% go on to buy something they hadn’t considered at the start; and most say Parkers influenced their decision-making at every stage. 

Adams added: "We know car buyers are time-poor, and often overwhelmed by choice. How do we know this? According to our own Bauer research, more than 30% of people who start their car buying journey with us don’t even know what type of car they want. That shows just how important our role is."