Martin Keighley has been appointed Managing Director of DrivenData – the vehicle data provider. Keighley has held positions at CAP and VIPDATA and has 35 years’ automotive industry experience.
“The days of inflated data costs are well and truly over,” sais Keighley. “DrivenData provides high quality and accurate data packages at a fraction of the traditional cost. Advances in technology enable us to maintain accuracy and quality while we keep customer costs low."
Keighley, a familiar face in fleet, leasing and manufacturer circles, is certain that there is an increased desire for reliable data at "affordable prices", especially with the move away from traditional hire purchase and bank loans, to PCP and leasing plans.
Accurate data is key to these products as it enables manufacturers and finance houses to offer affordable monthly payments and the ability to forecast future values.
DrivenData provides Fleetnet coded used values, alongside new vehicle data, including prices, specifications, options, forecast values and total cost of ownership data for cars and light commercial vehicles.
Keighley says DrivenData offers a ‘money back’ guarantee alongside a three month ‘start-up’ deal, breaking the traditional expensive annual contract model.