Close Close
Fleet News

Kia has unveiled the Proceed Concept at the 2017 Frankfurt motor show.

The new Kia Proceed Concept has been created by Kia’s European design centre and hints at the design of the next-generation cee’d model family.

It presents a new body type for Kia. The extended hot hatch styling provides a low roofline, muscular proportions and compact footprint. The concept features a striking ‘Sharkblade’ in the bodywork which reinforces the lack of B-pillars, while lateral strakes exaggerate the Proceed Concept’s waistline and lend an air of muscularity to the rear of the car.

Inside, the cabin is inspired by the world of bespoke tailoring and haute couture. Four split-back seats are wrapped in rippled black fabric, tailored by hand, with hand-painted satin fabric lining the doors and flowing into the footwells. The Proceed Concept’s dashboard controls are finished in highly tactile knurled aluminium.

Gregory Guillaume, chief designer Europe for Kia Motors, said: “With many European drivers now seeking performance alternatives to the three-door hot hatch style, we began thinking about a different halo model for the cee’d family. The Proceed Concept represents a bold new vision of how the vibrant soul of the procee’d could be reincarnated and revitalised for a new generation of performance-oriented drivers.”



Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Comment as guest


Login  /  Register

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee