Europcar Mobility Group has appointed Xavier Corouge who will act as the managing director of the Business Unit. The Group is also rebranding the New Mobility unit to Urban mobility.
Corouge was previously Europcar Mobility Group’s chief marketing and digital officer. He joined the Group in 2013 and since then, he has successfully contributed to the digital transformation of the company.
Prior to this, Corouge held several senior positions in the travel and digital industry, from e-commerce director at Thomas Cook Group to head of marketing and CRM at OUI.Sncf and Vivendi Group.
Europcar Mobility Group’s deputy chief executive and head of business units Fabrizio Ruggiero said: “We have set an ambitious target for our Urban Mobility activities for 2019, with a doubling of its revenue, achieved through growth in cities where services are already operated and through services openings in new cities and new countries.
“This will be played with the Group’s expertise in fleet management – one of the historical assets our car rental business – and our expertise in e-commerce, which is key to grow customer base and utilization rates.
"Xavier Corouge is ideally positioned to take up this challenge, in a very customer-centric and integrated manner, enhancing our ONE Group approach”.
Corouge said: “In all countries where we operate, our Urban Mobility teams have done an amazing job over the past few years.
"We are now in a position to play a major role in the reshaping of the urban mobility ecosystem, providing attractive alternative solutions to vehicle ownership.
“I am delighted to take this new role, at a time when synergies between Europcar Mobility Group Business Units are critical to enhance customer experience and foster profitable scale-up.”