Fleet News

BMW 320d long-term test | personal assistant activated by saying "hey BMW"

7 2019 BMW 320d M Sport review
BIK List Price
BMW 3 Series BIK list price
BIK Percentage
BMW 3 Series BIK Percent
BMW 3 Series CO2
Combined MPG
54.3 (WLTP)
BMW 3 Series MPG



A BMW 3 Series was the first long-term test car I had when I joined Fleet News a decade ago. I kept it for a few weeks then swapped for the Škoda Superb. The 3’s cabin was dull and unwelcoming, bereft of any decent equipment; in contrast, the Superb was packed full of technology, had tactile materials and much greater appeal. 

What it lost in driving thrills, it made up for in ambience and driver (and passenger) experience.

So why have I just swapped out of our excellent long-term Peugeot 508? Well, the 3 Series has been through two model changes since then and the difference between 2009 and 2019 couldn’t be more pronounced. 

The light tan soft leather seats are excellent, with good lumbar and side bolster support; the switches and controls are high quality and beautifully laid out around a well-designed yet functional dashboard; the12.3-inch multimedia screen offers both touch function and iDrive operation with logical commands; even the voice control understands simple instructions. 

We also have a head-up screen which can be configured to include speed, restriction warnings and sat-nav instructions (worth noting that it’s better to follow these than the on-screen route which is hard to distinguish from the road markings).

Despite these extensive plaudits, it hasn’t been an auspicious start to my time with the car. Just prior to the driver change, a stray stone rebounded under a tractor’s wheel and careered into the top left corner of the windscreen.

It left a sizeable bullseye chip with a star break of a couple of inches in each direction.

The replacement requires expert recalibration to protect the integrity of the advanced driver assistance systems (ADAS). 

Initially, because this model was launched earlier this year, the dealer couldn’t say when the windscreen would arrive. 

I was assured by the windscreen replacement company, National Windscreens, that the car was fine to drive, as the multi-layered laminate would provide sufficient protection. It might crack a little more, but it wouldn’t break and, as the chip was not in my line of vision, I had the green light to continue (with BMW’s blessing).

However, I then received a call to say the windscreen would arrive in a couple of weeks. 

The new screen has now been fitted with minimum fuss, and with full ADAS calibration carried out by National Windscreens. 

Hopefully, our final three months with the 3 Series will be less eventful.



The new BMW 3 Series offers another step-up in technology from the outgoing model with a range of digital services, including voice control. 

It marks a new era for the BMW Group in which it says drivers will increasingly be able to operate their car and access its functions and information simply by speaking. 

BMW’s Intelligent Personal Assistant, which is available with Live Cockpit Professional (a standard feature on the M Sport), rivals the Mercedes system and responds to the prompt ‘Hey BMW’. However, unlike other digital assistants, drivers in the BMW can give the Intelligent Personal Assistant a name (a christening ceremony, however, is optional). 

The German manufacturer says this creates even greater individuality and personality, which is perhaps stretching it a little, but all the same it is a clever bit of tech.

The new system will learn favoured settings and frequently-used navigation destinations. 

For example, saying “Hey BMW, I’m cold,” will prompt the BMW Intelligent Personal Assistant to adjust the temperature inside the car accordingly. 

Furthermore, through connecting with the sat-nav, the digital assistant can find parking spaces at the destination, provide information on traffic jams along the route and remind the driver when they need to set off. 

Navigation is also connected, offering a range of digital services that aims to make route planning both in the car and away from it, much easier.

Choosing the technology pack for an extra £1,800 and, along with head-up display and wireless charging, the car will come with gesture control.

Turning the volume up on the stereo with a turn of a finger is akin to witchcraft, but I soon discovered that it can also be a bit hit or miss. 

Having successfully increased the volume to its highest setting, my finger twirling became increasingly frantic as I struggled to turn it down. 

I eventually gave in and resorted to reducing the volume manually rather than have passers-by thinking I was hard of hearing with Test Match Special booming out of our long-term test car.

July 2019

The new BMW 3 Series comes in three familiar trim levels – SE, Sport and M Sport – each with a good array of standard equipment.

Fleet decision-makers and company car drivers choosing an SE model will get alloy wheels, LED exterior lighting, three-zone climate control, ambient lighting, heated front seats, parking sensors front and rear, a reversing camera, touchscreen infotainment with sat-nav and Bluetooth. 

The Sport model, meanwhile, includes a larger fuel tank and leather sports seats, and the M Sport offers lot of extra equipment, such as a head-up display, gesture control and a much sportier appearance inside and out.

The new 3 Series comes with a pair of screens as standard – a nine-inch display on the dashboard and a six-inch unit replacing the instrument display – unlike its rivals, the Mercedes Benz C-Class and Audi A4.

The nine-inch touchscreen is also controlled by the rotary iDrive controller on the centre console, while the six-inch unit is controlled via the steering wheel.

Fleets choosing the M Sport model, which Fleet News currently has on trial, will also receive the upgraded Live Cockpit Professional system, with a 12-inch instrument display and a 10-inch central touchscreen, including the BMW Personal Assistant.

The Personal Assistant is a voice-controlled feature allowing drivers to make calls, change cabin temperature, adjust stereo volume and set the sat-nav by saying “hey BMW”. 

All cars feature a new generation six-speed manual gearbox and the eight-speed Steptronic transmission. As an alternative to rear-wheel drive, there is a BMW xDrive all-wheel-drive option. 

June 2019

The BMW 3 Series is a firm favourite in the company car market and first impressions on this latest model suggest that is not about to change.

Joining the Fleet News long-term test fleet, the 320d saloon in M Sport guise is everything you would expect from this iconic car.

Great styling, lots of tech, and the poise and responsiveness on the road you would expect from the German manufacturer.

Emissions start from 110g/km for an automatic transmission and 115g/km for manual. Our test car has NEDC-correlated figures of 112g/km, but this will rises to 142g/km under the new Worldwide harmonised Light vehicle Test Procedure (WLTP), which will apply if registered after April 6, 2020.  

Average fuel consumption is 54.3-56.5mpg (automatic: 53.3-55.4mpg) for the 320d and 49.6-52.3mpg for the 320d xDrive.   


The revised diesel has a maximum output of 190PS and a peak torque of 400Nm enabling the BMW 320d to accelerate from zero to 62 mph in 7.1 seconds (automatic: 6.8 seconds) while the BMW 320d xDrive can get from zero to 62mph in 6.9 seconds.

In terms of petrol, there is a 258PS 330i, with two further petrol engines (184PS 320i, 374PS M340i xDrive) and two diesels (150PS 318d, 265PS 330d) and a 330e plug-in hybrid to follow.

The PHEV will be able to travel up to 37 miles on electric power alone – a 50% increase compared to its predecessor – while average combined fuel consumption will be 138mpg with CO2 emissions of 39g/km.

Company car drivers considering the entry-level SE model will find substantially increased standard specification. It includes Adaptive LED headlights with cornering light and eyebrow indicators, BMW welcome light carpet, interior ambient lighting with up to 11 colour settings, parking assistant with reversing camera and latest generation reversing assistant, electric folding mirrors, three-zone air conditioning and enhanced acoustic glazing. 

Furthermore, the entry model features a leather sport steering wheel and BMW Live Cockpit plus, with its 8.8-inch central instrument cluster, and also come with 17-inch light-alloy wheels or optional 18-inch wheels, bespoke door sill strips and LED front foglights. 

The Sport model adds features including 18-inch alloy wheels, Vernasca leather seats and front heated seats. 

The M Sport model also features as standard the new BMW Live Cockpit Professional with a 12.3-inch digital instrument cluster, 10.3-inch central instrument cluster and BMWs brand new Operating System 7.0 with the Intelligent Personal Assistant. 

All cars feature a new generation six-speed manual gearbox and the eight-speed Steptronic transmission. As an alternative to rear-wheel drive, there is a BMW xDrive all-wheel-drive option. 

Top Speed
BMW 3 Series Top Speed
VED band
BMW 3 Series Ved
Fuel Type
BMW 3 Series Fuel Type
Residual Value
3 Year 60k : £13,075
4 Year 80k : £10,900
Running Cost (ppm)
3 Year 60k : 57.41
4 Year 80k : 50.00

CO2 emissions and fuel consumption data correct at time of writing. The latest figures are available in the Fleet News fuel cost calculator and the company car tax calculator.

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